White label Casino A-Z guide 2022

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White label Casino A-Z guide 2022. Learn about the most effective iGaming software solutions. WGS (windleshamgolfclubshop) is a B2B/B2C iGaming software information platform that specializes in iGaming software. White label, turnkey, and self-service casino software solutions, as well as betting platforms, game providers, and affiliate software reviews, are all covered in detail on this page.

If you’ve been wondering about getting into the white label game industry, you’re not alone in your thoughts. Every year, hundreds of new online casinos, online sportsbooks, and online poker rooms open their doors to the public. For those start-ups that are successful in developing an effective business plan, there is tremendous potential for them to operate a profitable company over the long term. Yet the fact is that simple errors may be made that can cause your company to fail before it has even gotten off the ground. When running a profitable white label company, it is critical to stay away from the dangers listed above.

During the first installment of our white label iGaming guide, we’ll look at the pre-launch phase of an iGaming company operation and the important components that are required to provide a strong foundation on which to construct a successful business operation so that you can get your brand off to a good start. You’re a little fish in a very large pond


White label Casino A-Z guide 2022– The first thing you need to realize about starting white label casinos, or any other iGaming white label company, is that you will be up against the very stiff competition in the industry. Both newbies such as yourself and established big-name businesses that have successfully established a firm footing in the industry are considered to be in this category. It is a common fallacy that you can just begin a business, anticipate rapid success, and then sit back and watch the money roll in.

There are many of iGaming companies to choose from in the sector. It is estimated that there are more than 4,000 active white label rivals, all of whom use the same or comparable material from the same content sources as the original provider. To put this into further context, it is believed that over 200 new online casino sites start each year, focusing only on the industry of online casinos. In order to attract and maintain clients, most of these websites target the same markets and use similar marketing methods.

However, half of the new online casinos that open their doors each year fail before they have completed their first year in operation.

Why do so many iGaming companies go out of business? Some of the possible explanations include the following or other operational mistakes:

  • a lack of technical platform understanding
  • There aren’t enough customers.
  • User retention rates are quite low.
  • Unsatisfactory customer service
  • Processing periods for withdrawals are quite long


The ability to understand what you’re doing and to have the backing of competent professionals along the route may assist you in running a smooth and efficient business. When developing your online gaming enterprise, be certain that you choose the business model that is most appropriate for your intended audience and objectives.

Choose what is most effective for you


How do you want to be seen as an investment in an online gaming enterprise? Do you have a burning desire to manage a white label online casino, sportsbook, or poker room? If so, please contact us. For the most part, new iGaming businesses are focused on online sports betting, which represents roughly half of the total industry. Online casinos are the second most popular kind of gambling, accounting for approximately a quarter of the industry.

Online poker, on the other hand, is now the least popular of the three games. For example, new products like eSports and daily fantasy sports – both of which are routinely provided by many sportsbooks – are aimed at the same audience that is drawn to poker, which is one of the reasons for the decline. Furthermore, in order to be able to pay the costs of the poker platform and management, a minimum audience of 10,000 active players is necessary for both cash and tournament poker games. This is not to imply that establishing a white label online poker firm is a terrible concept in and of itself. All it does is underline how critical it is to pick the iGaming approach that makes the most sense for your efforts, to understand your competitors, and to grasp what is required in order for your ventures to be successful financially.

It’s also important to remember that, after you’ve chosen your main product, you may still include complimentary items to increase your brand’s appeal and reach a wider audience after that.

For example, in addition to providing the typical online casino amusement of slots, table games, live casino games, and so on, you may provide a variety of supplemental items to your customers, such as the following:

Lottery Sportsbook Bingo Lottery


For iGaming platform providers, such as those included in TCS evaluations, it is standard practice for them to give access to all or a number of product verticals as part of their casino or sportsbook offerings. This provides you with the chance to start small and focus on a single area before extending your income development to include supplementary goods, services, and features as your business grows.

  • Finally, you must consider which items will be most beneficial for the kind of company you want to operate.
  • Select a Target Market for your product or service


It goes without saying that there is more to running a white label casino or sportsbook than just selecting the best platform provider and market niche. In addition, you must consider who your target audience will consist of. Because there is so much active competition, it is important to make this option with caution.

Despite the fact that you may be tempted to pick the largest or most profitable market based on statistics, it may be more beneficial to choose a market with which you are acquainted or – at the at least – one to which you have a strong emotional attachment to. If you are unsure of which market to target or if you lack the necessary local expertise to make an educated selection, take the time to educate yourself.

A major error made by white label gaming sites that fail within their first year is that they do not do an in-depth examination of the market that they are targeting before launching their services. When it comes to developing your brand’s long-term product marketing strategy, one of the very first steps you should do is to have a complete grasp of the market you want to target and why you chose that particular market.

Make sure you have the appropriate license


A license is required in order to run a genuine online gaming brand, whether it is a white label operation or not. White label gaming platform providers are normally required to have either a Malta Gaming Authority (MGA) or a Curaçao gaming license in order to operate their platforms. This means that any company that wants to develop its own white label brand may expect to be in possession of one of these licenses. It is important to note that, although both of these licenses are legitimate, they were not formed equally and are not treated similarly by all jurisdictions in terms of recognition.

What are the primary distinctions between a Curaçao and a Malta license?


According to an overview, while the Curaçao license is the most popular (because it is typically the least expensive and fastest to obtain), the primary issue is that licensees have difficulty demonstrating their credibility to players and affiliates, a problem that has plagued the industry for years. One of the reasons is that the Curaçao government has not imposed strict licensing rules, which makes it possible for game providers who lack certification to easily obtain licenses to offer their subpar (i.e., lacking in security, lacking in fairness, etc.) products to the public without fear of being exposed.

Additionally, numerous white label Curaçao license holders have debuted fast only to dissolve in a matter of months, making it difficult for clients to get their monies back and for affiliates to get their outstanding commission payments.

Having said that, having a Curaçao license is not always a negative thing; it does, however, provide you with access to a broader range of markets. Simply put, you will have to work harder to persuade your target audience that you have established a trustworthy brand.

When it comes to Malta, the Malta Gaming Authority (MGA) is a pioneer in the sector and is well respected by both players and affiliates. When it comes to applications, this regulator is harsher. It also monitors the licensee’s market(s) to verify that approved payment methods are being utilized, responsible gambling practices are in place, and the products and services being supplied are completely compliant with data protection legislation. As an added bonus, operating under the MGA license of a white label provider is less complicated, allowing for quicker expansion and more sustainability.

What it all boils down to is selecting the most suitable licensing for the industry you are attempting to penetrate. Never make assumptions about the laws and regulations governing online gaming. If you want to be around for the long run, you must adhere to all applicable regulations.

Prepare to go live as soon as possible.


You may begin preparing your launch as soon as you have a core product offering, a target market, and the appropriate licensing. However, after you go live, you’ll be confronted with a whole new set of obstacles as you compete against thousands of other businesses for your customers’ attention. It will therefore be critical for you to devise innovative and intriguing tactics to entice players and give them a cause to return time and time again to your game.

This section of the white label gaming guide will examine how you may differentiate your business from the competition and provide your target market a reason to select you over the competition in order to increase player lifetime value.

Learn about the most effective iGaming software solutions available. Our company, WGS Casino Solutions, is an iGaming software knowledge platform that caters to both business and consumer audiences. We cover a wide range of topics, from white label, turnkey, and self-service casino software solutions to betting platforms, game providers, and affiliate software reviews, as well as events and other related activities.